Lexus Cars Automobile Sells Price Buy in Japan

Lexus is the luxury vechile division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japane's largest-selling make of premium cars. The Lexus marque is marked in over 70 countries and territores worlwide and has raked among the ten Japanese global brands in market value. Lexus is headqutered in Toyots city, Japan winh major operational in Brussels, Belgium and Torrance, California, United States. Since the 2000s, Lexus has incresed sales ourside its largest in the United States through an ongoing global expansion . Further debuts in Southeast Asia, Latin America and other export regions have since followed and reflect regional specifiactions in model and powertrain configurations.

Design and Technology 
In 2006 Lexus incorporated the first eingt-speed automatic transmission in an automobile with the LS 460 and the gearbox was later adapted for the GS460 and IS F models. Production models in development have included convertibes, crossovers, and dedicated hybrids. Under the F marque, Lexus plans to produce high-performance vehicle with its first expressions being  the of varying platforms. The have also discussed standed production model usage of varying platfforms.


Lexus design traditionally placed an emphasis on targeting specific vehicle development standards. Since the marque's inception design targets have ranged from aerodynamics and Elegant, Advanced and Lasting is used in the development process. Each vehicle is designed according to approximately 500 specific product standards, know as "Lexus Musts" on criteria such as leather seat stitching .

Marketing 


From its inception , Lexus has been advertised to lusury consumers using specific marketing startegies, with a consistent used for the marques's advertisements. Beginning in 1989 , and accompanied by vehicles that performed unusual stunts onscreen . The first decad of and Lexus commercial (1989-99) consisted primary of disjunctive verbal descriptons, such as relentless "pursuit" and while vehicles were used to including the descriptions of cometitors. An annual "December to Remember" campaing featured scenes of family members surprising loved ones with the gitl of the events onscreen and where often targeted at the marque's German competitors.


Total sales and production

Regional sales, 2010	Units
Japan	33,356
Europe	17,857
United States	229,329
Type production, 2010	Units
Passenger vehicles	205,070
Hybrid vehicles	66,225
Line production , 2010	Units
Japan production	283,012
Canada production	81,618
Total	364,630